There are many different types of SEO reporting tools. Some of them are for companies that want to get a quick overview of their website’s performance and some others are for companies that want to do keyword research.
There is also a variety of methods that can be used to find keywords, including the use of search engines, social media and content analysis tools.
When it comes to finding keywords, there are many different ways you can go about it. You can use search engines like Google or Bing; social media like Twitter or Facebook; content analysis tools like Buzzsumo or Ahrefs; or even keyword research tools like SEMrush or Google Keyword Planner.