Heatmap WordPress Plugins can give you a regular basis idea of your website visitor matrics. If you want to know your website visitors interact and behave on your website then Heatmap is the best solution for you. But have to know how to choose the best one and how to setup. In this article, we cover all the mater on these topics one by one.
Heatmaps can be used by any type of business, from e-commerce stores to digital agencies. They are a great way to measure user behavior and improve conversion rates.
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What is a Heatmap?
A heat map is a graphical representation of data, where the individual values are represented as colors. The intensity of the color indicates how much of that particular value there is. For example, if there were 10 people and they all had blue hair, then the blue color would be very intense on the heat map.
The Best Way to Use a Heatmap Plugin on Your Website
A heatmap plugin is a great way to see what parts of your website are being viewed the most. It’s a visual representation of where visitors are clicking on your site and where they’re not.
The heatmap plugin can help you understand how people are using your website, which pages they’re viewing, and how long they’re spending there.
It can also help you optimize your content for user experience, which is important in order to rank higher in Google search results.
What is a heatmap?
A heatmap is a visual representation of how visitors interact with pages on a website. A heatmap will layer the page with colors that correspond to the level of engagement — ”hot” colors like red and yellow indicate higher engagement, and “cold” colors like green and blue indicate lower engagement.
Heatmaps add another qualitative layer to your research. They tell you precisely what page areas and elements draw the most attention. With this information, you can fine-tune your page elements and layouts to improve performance and usability while greatly reducing guesswork.
Heatmap Engagement Types
Heatmaps can visualize three signals of engagement: clicks, scrolling, and mouse movement. All three are good indicators, but they differ in implication and application.
1. Click Map
You might use a click map to determine which of your links or buttons gets the most engagement on a page:
2. Scroll Map
A scroll map can tell you which page regions are viewed most. If visitors are missing an important section, consider moving it up on the page:
3. Mouse Movement Map
Finally, mouse movement (or mouse hover) maps show roughly where visitors are looking. You might opt to place important elements like CTAs in the “hotter” areas of your page:
As you can see, heatmaps help us understand user activity in greater detail than site-wide and even page-wide stats. Software like Google Analytics is certainly useful but tends to highlight broader things like page traffic, time-on-page, and bounce rate.
Best Heatmap Plugins for WordPress
- Crazy Egg
- Lucky Orange
- Clicky by Yoast
Pricing: Free Basic Plan, Plus Plan; $31/month, Business Plan; $79/month, Scale Plan pricing upon request
First on our list is Hotjar, a comprehensive visual analytics plugin that offers heatmaps for scrolling, clicks, mouse movement, and digital content downloads. Hotjar also comes with visitor recordings, form tracking (for understanding how users engage with your forms), and surveys to gauge visitor satisfaction.
Pro Tip: If you’re looking to conduct more in-depth research into user activity, the Hotjar plugin also features user testing. Hotjar has a way to recruit participants and conduct testing on your site — the tool helps handle contacting participants and paying them for their input.
2. Crazy Egg
Pricing: Basic Plan up to 30,000 pageviews; $24/month, Standard Plan up to 75,000 pageviews; $49/month, Plus Plan up to 150,000 pageviews; $99/month, Enterprise Plan pricing upon request
With over 300,000 users, Crazy Egg is the most popular heatmap tool on our list, acclaimed for its cost-effectiveness and ample amount of features for understanding audience behavior. Crazy Egg offers click maps, scroll maps, visitor recordings, and other visualizations of user engagement.
You’ll also get data about the source-based clicks, like whether more clicks are coming from social media traffic or organic search, and tools that help understand user flow through your site. Used together, Crazy Egg’s features tell a complete story of how users engage with your content. When trying Crazy Egg, you can install its WordPress plugin which places the Crazy Egg tracking script on all of your pages for you.
Pricing: Free Plan up to 500 recordings, Starter Plan up to 5,000 recordings; $24/month, Growth Plan up to 15,000 recordings; $79/month, Business Plan up to 50,000 recordings; $159/month
At its core, Mouseflow is a visitor activity playback system. It records all mouse movements, including clicks, scroll events, and even taps on mobile devices to give you the option to generate a session replay. You can even tag users to track their repeated sessions, and filter session recordings by a specific tag.
Let’s not forget heatmaps, though — Mouseflow lets you make click maps, cursor movement maps, and scroll maps. You can also filter maps by users’ geographic location. And for WordPress users only looking to integrate Mouseflow into their dashboards, you can download the plugin here.
What We Like: Mouseflow includes tools for tracking user funnels (i.e. user journeys through your site), viewing form interactions, and collecting feedback via surveys.
4. Lucky Orange
Pricing: Free Plan up to 500 pageviews, Starter Plan up to 25,000 pageviews; $10/month, Small Business Plan up to 60,000 pageviews; $20/month
Lucky Orange is a powerful set of conversion optimization tools. This plugin unlocks several techniques for understanding user experience — included in the suite are visitor recording, surveys and polls, form analytics, and heatmaps for clicks, movement, and scrolling. And for those looking to install the WordPress plugin version, you can download it here.
What We Like: One standout feature of Lucky Orange is live chat. With the built-in chat area, you can speak directly with visitors and answer their questions. The feature lets you communicate with multiple visitors at a time and auto-suggests canned responses to reduce friction for your support team.
Pricing: Pro Plus Plan up to 30,000 daily pageviews across 10 websites; $14.99/month,
Clicky helps you monitor site activity by collecting heatmap data on every page along with the length of each user session and using APIs to enable video tracking by third-party software.
What We Like: The Clicky plugin has unique features like goal monitoring (with exceptions for some specific user activities), and an advanced bounce rate calculator.