Keyword research is a vital part of blogging. It helps bloggers to discover the most relevant keywords that their audience would be searching for and also helps them to optimize their blog posts.
In this article, we will cover three steps that you can follow when you are researching for your next blog post.
First, find the right keywords for your blog post. Second, find related keyword variations that are more likely to be searched by people who are looking for your content type. Third, create a list of these related keywords and phrases with the number of searches they get per month so you can prioritize which ones to use in your blog post.
What is a Keyword Research Process For Blog Post?
Keyword research is an important process for any blog post. It helps bloggers know what their audience wants to read about. But it’s not a one-step process. There are many steps that need to be taken before you can start researching keywords and keyword phrases.
The first step is figuring out the topic of the blog post; this will help you determine which keywords and keyword phrases to focus on.
Once you have a topic, it’s time to come up with some ideas for your blog post and write down the main points that you want your audience to learn from the article. This will be your outline for the blog post and make sure that everything is in order before moving on to step two: keyword research.
How to Find the Best Keywords for Your Blog Post
Keyword finder tools are a must-have for bloggers. They help bloggers find the most popular keywords for their blog posts and optimize them for better search engine rankings.
There are many keyword finder tools out there but not all of them will be helpful to you. You have to know what kind of content your blog is about before you can decide which tool to use.
Keyword brainstorming is a useful way to come up with new ideas for blog posts that are related to your niche. It helps you come up with new keywords and phrases that will attract more readers and improve your SEO results.
Tips on How to Create Effective Keyword Research Process Strategies
Keyword research is a crucial part of any content marketing strategy. It is the first step in creating an effective content marketing strategy.
The process of keyword strategy involves finding out what keywords are trending and which are not, then using those trends to create blog posts or articles that will be more likely to rank for your chosen keywords.
There are different ways you can go about this process, but the most important thing is that it should be done consistently and with a clear goal in mind.
The Most Important Thing You Need To Understand About Keyword Research Processes
The keyword research process is one of the most important things you need to understand in order to succeed as a digital marketer. Keyword strategies are complex and it is difficult for new marketers to get a hold of them.
Digital marketing is not just about creating content, it’s also about finding the right keywords and making sure they are optimized. Keywords are the foundation that helps your content rank better on search engines like Google.
There are many different keyword research processes and strategies, but this article will focus on what you need to know about the keyword research process and how you can use it in your own business.
The most important thing you need to understand about the keyword research process: keywords should be researched with user intent in mind.
Elements of Keyword Research
There are three main elements to pay attention to when conducting keyword research.
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers’ needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you’re not seen as authoritative in the space, or if a keyword’s SERPs are loaded with heavy sources you can’t compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.
You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.
Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.
How to Research Keywords for Your SEO Strategy
I’m going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you’ll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Step 1: Make a list of important, relevant topics based on what you know about your business.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You’ll come up with about 5-10 topic buckets you think are important to your business, and then you’ll use those topic buckets to help come up with some specific keywords later in the process.
If you’re a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they’re the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas — what types of topics would your target audience search that you’d want your business to get found for? If you were a company like HubSpot, for example — selling marketing software (which happens to have some awesome SEO tools… but I digress), you might have general topic buckets like:
- “inbound marketing” (21K)
- “blogging” (19K)
- “email marketing” (30K)
- “lead generation” (17K)
- “SEO” (214K)
- “social media marketing” (71K)
- “marketing analytics” (6.2K)
- “marketing automation” (8.5K)
See those numbers in parentheses to the right of each keyword? That’s their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword.
Step 2: Fill in those topic buckets with keywords.
Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
For instance, if I took that last topic bucket for an inbound marketing software company — “marketing automation” — I’d brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:
- marketing automation tools
- how to use marketing automation software
- what is marketing automation?
- how to tell if I need marketing automation software
- lead nurturing
- email marketing automation
- top automation tools
And so on and so on. The point of this step isn’t to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We’ll narrow the lists down later in the process so you don’t have something too unwieldy.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you’ll need website analytics software like Google Analytics or HubSpot’s Sources report, available in the Traffic Analytics tool. Drill down into your website’s traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.
Repeat this exercise for as many topic buckets as you have. And remember, if you’re having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues — those who are in Sales or Service and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it’s more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?
It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.
Let’s say, for example, you’re researching the keyword “how to start a blog” for an article you want to create. “Blog” can mean a blog post or the blog website itself, and what a searcher’s intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you’ll need to make sure of the keyword’s intent before committing to it.
To verify what a user’s intent is in a keyword, it’s a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you’d intend to create for the keyword.
Step 4: Research related search terms.
This is a creative step you may have already thought of when doing keyword research. If not, it’s a great way to fill out those lists.
If you’re struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Step 5: Use keyword research tools to your advantage.
Keyword research and SEO tools can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you’ve generated up to this point. Some of the most popular ones include:
- Google Keyword Planner
- Keywords Everywhere
How to Find and Choose Keywords for Your Website
Once you have an idea of the keywords that you want to rank for, now it’s time to refine your list based on the best ones for your strategy. Here’s how:
Step 1. Use Google Keyword Planner to cut down your keyword list.
In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you’re considering. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don’t help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now — and reap the benefits for later.
Or perhaps you’re just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow … Google Trends can help you determine which terms are trending upward, and are therefore worth more of your focus.
Step 2: Prioritize low-hanging fruit.
What we mean by prioritizing low-hanging fruit is to prioritize keywords that you have a chance of ranking for based on your website’s authority.
Large companies typically go after high search volume keywords, and since these brands are well established already, Google typically rewards them with authority over many topics.
You can also consider keywords that have little competition. Keywords that don’t already have multiple articles battling for the highest rank can afford you the spot by default — if there’s no one else trying to claim it.
Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen.
You want to write content around what people want to discover, and checking MSV can help you do just that.
Monthly search volume is the number of times a search query or keyword is entered into search engines each monthly. Tools like searchvolume.io or Google Trends can help you find out the most searched keywords over related keyword clusters for free.
Step 4: Factor in SERP features as you choose keywords.
There’s several SERP feature snippets that Google will highlight if used correctly. An easy way to find out about them is to look up the keywords of your choosing and see what the first result looks like. But for a quick overview of the types of SERP featured snippets, we’ll summarize what they are here.